Created by Detroit Summer, presented at the 2012 Allied Media Conference.

1. ID your issue.

2. Assemble your team.

3. Articulate your vision.

4. Choose your media.

5. Learn your media.

6. Develop your questions. 

7. Reflect on the answers you’ve gathered.

8. Share your footage. 

9. edit. edit. edit.

10. Produce a gorgeous final product.

11. Create a distribution strategy that is also an organizing strategy.

12. Build relationships.